Cricket, in the incredible land of India, is more than just a sport, it’s like a religion. And the fans? Well, they’re the high priests of superstition when it comes to supporting our cricket team.
All the cricket fans have some stories of superstition like staying put at that one spot on the couch, wearing the same lucky shirt that’s been through countless wash cycles, or even performing a mini-puja before the match, just to keep the cricket gods happy. It’s all part of the quirky charm of celebrating the gentleman’s game in India. Taking a cue from this, Bisk Farm, the fourth largest biscuit brand in India, launched a high-decibel 360-degree campaign for its Rich Marie range of products – ‘Me Time, Marie Time’, celebrating the diehard Indian cricket fans’ passion.
Featuring Sourav Ganguly, the brand ambassador for Bisk Farm Rich Marie biscuits, the campaign celebrates the fan’s way and belief of contributing to the success of the Indian cricket team. It has Sourav Ganguly reenacting his signature jersey-waving act, this time not from the Lord’s pavilion but from the comfort of his couch.
The campaign also draws inspiration from everyday funny life scenarios to illustrate the typical Indian fan’s behavior during a cricket match. Built on a unique collage of relatable situations which embodies fandom, the TVC portrays Sourav Ganguly as one such superstitious fan. In the campaign, Sourav Ganguly is seen wearing his lucky jersey, not allowing any of his friends move from their seat until the match ends. He’s got more Taabiz around his neck and arms than a rapper with gold chains and wears another on his forehead. He performs puja of the cricket bats praying for India’s victory.
Commenting on the campaign, Vijay Singh, Managing Director, Bisk Farm said, “India is a cricket crazy nation. We feel, there’s a huge contribution of the Indian fans who for their passion for the sport, have transformed the game into a religion in India. Sourav Ganguly is a celebrated personality in India for his immense contribution to Indian cricket and we feel this campaign with Sourav Ganguly in the lead touches all the right chords to create excitement amongst the Indian cricket fans. Cricket is celebrated across all spectrum of life, and biscuit is consumed by everyone and hence it offers a great opportunity for us to promote the brand. We are confident that the campaign will perform well and contribute to our over growth in this cricket season.”