Max Fashion Launches its Second Season of ‘Amio Durga’ Campaign

During the Puja Season the power and charisma of Goddess Durga is celebrated with great fan-fare throughout West Bengal. To celebrate this spirit of Women Empowerment, Max Fashion has brought its Second Season of the ‘Amio Durga’ campaign, which rejoices in the inner power and strength within women who have positively impacted society. Just like Ma Durga, they empower and motivate every woman to move forward. The campaign film highlighting inspiring stories of Top five women achievers from different walks of life were released on 17th September at Max Fashion Store in Lake Mall.

Fashion forward and style icon Parama Ghosh, who continues to promote Bengali fashion, artisans and styles globally; Joyeeta, a fine art professional whose work can be seen online @theshutterbong; Sakanya Roy, a gifted tattoo artist whose works adorn many a fashion-conscious and liberated woman; Sanchari, a dancer who embodies the spirit of a free and bold Durga and Suchananda, a pioneer of the Henna Blouse and a Henna artist extraordinaire were felicitated at the campaign release event.

Rajib Mukherjee, VP Max Retail noted that: “We are thrilled to continue to promote the ‘Amio Durga’ Campaign and endorse lesser known women achievers in society. Each of these women portrayed in the film are strong, independent, artistic and pave the way as role models for our younger generation of girls who can aspire to be anything which they dream of. Max is so proud to support them today and showcase their talents to the world.”

Parama Ghosh, the noted fashion designer said: “I am thrilled to be part of the Amio Durga Campaign initiated by Max Fashion. If I am able to inspire even I young girl it will be a remarkable thing. I know from my own journey that things may be difficult at home and appear to be impossible to achieve. But I am here to tell you that if you persist, we are here to help you on your journey.”

Following the film release, an Adda session with these achievers showcased the remarkable progress which they have accomplished, embodying their strength, resilience, and determination. Each of the ladies spoke of their journey; hardships which they faced during the early days and how they overcame these to become successful women in their respective fields. They encouraged all the women around to choose a career path and to pursue their dreams, however hard and distant they may appear. The entire Adda session was so enlightening and encouraging for all those present. Many ladies raised a number of questions for the panellists who answered and inspired them to ‘go for it’ and chase their dreams.

And not to forget, under the introduction of the brand’s new positioning, ‘Max Style Min Price’ we offers a wide collection for men, women, children, and Gen Z. The collection range from Contemporary IW, Fusion & our latest Cobalt Blue with Comic Culture graphic tees line offering a world of animation and movies. So let the celebrations begin at amazing prices starting from Rs199 onwards.